July 25, 2018
Los Angeles, California
Sketch of GHH in preface to 1966 publication,
“The New Far East: Seven Nations of Asia”
“These surveys were directed in their entirety by Dr. George Hill Hodel. Dr. Hodel is an American social scientist and psychiatrist who is internationally known for his contributions in the field of attitude research, consumer and marketing analysis, and motivational research. He coordinates the activities of INRA organizations in Asia. Dr. Hodel has been active in research in the Pacific and Far East areas for the past 20 years.
The New Far East: Seven Nations of Asia Survey
(Book pub. by Readers Digest 1966)
After spending three years in Hawaii (1950-1953) Dr. George Hodel relocated with his new wife, Hortensia Laguda Hodel and their infant daughter to Manila, Philippines. They took up residence in a suburb known as “Forbes Park” in Makati Rizal, just a few miles from downtown Metro Manila. Forbes Park, a gated community was known as “the Beverly Hills of Manila.”
In the following four years Hortensia would give birth to three more children, a second daughter and two sons. A divorce (actually, a dispensation from the Pope) was granted to Hortensia in the late Fifties and George Hodel would go on to develop his Public Opinion Research and become President of INRA-ASIA.
By the mid-1960s he would become internationally renowned as the leading Market Research expert in Asia and throughout the Far East.
In 1965 GHH conducted a Seven Country Survey for Reader’s Digest, the results of which would be published the following year in a 169-page-book, “The New Far East.” The seven countries included: Tokyo, Seoul, Taipei, Hong Kong, Manila, Bangkok and Singapore.
I quote from page 159:
THESE RESEARCH STUDIES were administered and interpreted by Dr. George Hill Hodel, Director-General of International Research Associates (Far East), who wrote the conclusions and analytic commentaries.
… More than two hundred INRA workers participated in collecting and processing the data. The team comprised a veritable cross-section of peoples in itself–Japanese, Chinese, Korean, Filipino, Thai, Malayan, British and American. Field-work was supervised by Daphne Ko, and Data-processing was conducted by Dr. Frederic L. Ayer.
In Most Evil II (Rare Bird Books 2015) I explained and published the evolution of the three Zodiac composite drawings. Below are those three artist renditions based on witness statements from 1969, 1971 and 1974.
I find the 1966 “New Far East” GHH sketch to be an exceptionally close likeness to the Joe Barros sketch as seen below. (Barros composite was obtained by the artist/journalist’s interviews of Zodiac witnesses who stated it was a much more accurate depiction of the suspect. Naturally, SFPD brass disagreed stating they thought their composite was better.)