Givenchy Launche$ New "Black Dahlia" Fragrance
September 26, 2011
I knew it was just a matter of time before Marketing stopped and took time to $mell the potential$. And so it goes…….
I wonder what the Givenchy Marketing Gurus have in line for their next promotion? Perhaps some Sharon Tate Bath Oils, accompanied by a Jay Sebring Men’s Aftershave?
I say, Shame on them for using a murder victim in such FASHION.
Steve Hodel
Los Angeles
Dahlia Noir launches on August 22, 2011 in France. A 50 ml bottle of the Eau de Parfum is priced at 82€.
What would the reaction be from Duchamp or Man Ray if they were alive to see this. The Givenchy ad reminds me of early Man Ray fashion/fetish photography, especially the undergarment choice: black, angular lines across/along the torso, etc.
HI TAS:
Yes, quite so. They have even included (consciously or not?) a ripoff of the Man Ray designed William Seabrook collar that the algolagnian explorer had him make for his wife to wear.
skh
Makes one wonder what it would smell like….
corporate stupidity and corruption I think
More “Zoolander” than “LA Confidential.”